MARKETING PARTNERSHIPS
Through joint purpose-led marketing and communications campaigns, we can work together to raise awareness in environmental challenges and opportunities, mobilise your consumers who care, and together, help shape real policies and practices.
Increasingly, consumers are demanding that the products they buy and the services they use, have positive impacts on the environment. Brands that are viewed as social and environmental leaders have an advantage when it comes to attracting the growing number of consumers who are voting with their feet.
WWF-Australia is the most trusted voice for the environment in the country, and we create award-winning and impactful campaigns that move millions of people to take action for nature.
Project spotlight: Koala, protecting threatened and endangered wildlife
Unified in a common goal to protect threatened and endangered wildlife, Koala and WWF-Australia have been in partnership since August 2017. The partnership aims to inspire and educate Koala’s customers about the work of WWF to protect threatened and endangered wildlife, such as stopping activities including excessive tree-clearing that puts iconic species and habitat at risk. Through the partnership, Koala donates funds to WWF from every mattress and sofa sold towards koala and turtle conservation work. In response to the bushfire crisis, Koala and WWF-Australia came together to support the work of Natural Resources Kangaroo Island in giving the endangered Kangaroo Island glossy black cockatoo the best chance of recovery. Up to 75 per cent of the glossy black cockatoo population on Kangaroo Island lived within the 210,000-hectare area that was burnt during the 2019-20 summer bushfires. Proceeds from sofa bed sales are helping replace the artificial nest boxes lost in the fires and planting feed trees, which are each critical for ensuring healthy breeding populations.